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Privacy Policy

Website privacy and cookie policy.
Afripex is committed to protecting your privacy and personal data. Afripex applies a high level of protection of your privacy and personal data, and processes your personal data in accordance with applicable legislation and this Privacy and Cookie Policy (“Privacy Policy”). “Personal data” means any information relating to an identified or identifiable natural person. This Privacy Policy provides you general information on how Afripex processes your personal data related to the website or any of its sub-sites (hereinafter together referred to as “Site”).

The Site

Afripex’s products or services may contain links to other companies’ websites and services that have their own privacy policies and/or the services of third parties installed on your device may allowaccess to information on your device. Afripex advises you to read carefully the privacy policies ofsuch third parties. Afripex is not responsible for such third party service providers’ privacy practices or contents.

By using the Site and/or by submitting personal data to Afripex, you understand and agree that your personal data may be processed as explained in this Privacy Policy. If you do not accept this Privacy Policy, Afripex advises you not to use the Site or submit any personal data to Afripex.

Purpose of the processing of personal data and legal basis for processing

When using the Site, certain personal data that can be connected to you may be collected and processed. Such personal data may be used for the following purposes, as necessary for Afripex’s legitimate interests in connection to (one or more of which may apply simultaneously):

  • Maintenance and development of the Site and Afripex products and services;
  • Marketing and communication purposes such as for conducting marketing research, direct marketing, automated marketing, informing you of new features, new products or launches, and special promotions;
  • Provision of products and services such as for performing the contract between you and Afripex, ensuring the functionality and security of Afripex products and services, identifying you and preventing and investigating possible misuses; and for
  • Statistical and analytical purposes.

If you communicate with us using the Site, and/or register as a user of the Site (where applicable), Afripex may in some instances also process your personal data on the basis that such processing is necessary for the performance of a contract between you and Afripex, preparatory measures in connection to the contract, or, in some instances, based on your consent.

To the extent Afripex processes your personal data based on your consent, you have the right, at any time and free of charge, to withdraw the consent that you give for Afripex to process your personal data.

Collected personal data

Personal data is typically collected when you use the Site, register into Afripex’s products and services or otherwise interact with Afripex. The personal data may include, among others, access times, the website you linked from, the links you use, the pages you visit, the content you view and such other behavioural information Afripex receives through your browser.

Afripex may further ask you to provide Afripex with other kind of information, such as your name, e-mail address, street address, user names, consent, feedback, age, gender and other non-sensitive data. Afripex wishes to emphasize that certain non-identifiable personal data may become identifiable when you provide Afripex with your personal data.

Regular sources of data

The personal data is collected from the following sources:

  • information provided by you or through your actions within the Site or otherwise contacting
  • Afripex;
  • Afripex’s subcontractors in relation to the provision of services with respect to the Site;
  • Publicly available sources

Regular disclosure and transfer of data

Afripex may disclose your personal data to authorized third parties who process personal data on Afripex’s behalf for the purposes stated in this Privacy Policy. All disclosures shall be made in accordance with the Protection of Personal Information Act of South Africa.

Afripex may further conduct marketing and other communication jointly with Afripex’s partners and in connection with this, Afripex may combine information Afripex has collected about you with information Afripex’s partners have collected about you to e.g. avoid unnecessary communication and tailor Afripex’s message to you.

In the event Afripex sells, buys, merges or reorganizes in some other way, this may involve Afripex disclosing personal data e.g. to potential and actual purchasers and their advisers.

In addition to the above, Afripex may be obliged to disclose your personal data to the authorities. Afripex may also disclose and otherwise process your personal data, in accordance with applicable legislation, to defend its legitimate interests.

Principles of data security and data storage

The personal data will be stored electronically, in locked premises with restricted access.

Afripex retains your personal data as long as it is necessary for the aforementioned purposes or as required by applicable laws. When such requirements no longer exist, your personal data will be deleted or anonymised in such a manner that it no longer can be connected to you.

Use of cookies

A cookie is typically a small piece of data sent to your computer device from a website and stored in your web browser while you are browsing a website. When you browse the same website again, the data stored in the cookie may be retrieved by the website to notify the website of your previous activity. To read more about these technologies and how they work, please see for example

From time to time, a cookie file may be placed on your computer to enable the Site to work properly and to improve the effectiveness of this Site and/or to provide Afripex’s services to you. Cookies are used only to the extent you have accepted those separately. However, cookies which are necessary for the technical functioning of the website (“Essential Cookies”) may be used without your consent to ensure the functioning of the website. You may change your cookie settings and manage the consents you have given at any time by clicking “Adjust Cookie settings”.

Purposes of use of cookies – cookie categories

Essential cookies: The use of certain cookies is necessary to run basic functions on the Site. The cookies in this category are essential for running the Site and are needed to provide you with a pleasant experience when visiting the Site.

Analytics cookies: Cookies in this category are used to enable monitoring of the website traffic and optimizing your user experience and analysing of aggregated data about usage of the website, or to compile statistics on the number of visitors on the Site.

Marketing cookies: Afripex may also use cookies to provide better services and products to you. The cookies in this category are used for e.g. site improvement, personalization and advertising, and may be provided by third parties, as specified below. From your point of view this means that the Site may remember e.g. the language and country choices you have made. Afripex does also analytical profiling to discover e.g. what is popular among users. Afripex looks at where the content of the Site is accessed to help Afripex arrange the Site for best possible user experience. These cookies help make the content of the Site personalized, for example by showing you targeted banners and recommendations. Afripex also looks at what kinds of references are used to reach the Site in order to evaluate the effectiveness of Afripex’s campaigns and promotions. Afripex uses these cookies to serve Afripex advertisements and provide you with targeted advertising.

Site functionalities and services provided by third party service providers

Some third parties may, with your explicit consent, view, modify or set their own cookies as if you had requested a webpage from the third parties’ website directly. Depending on the website you visit, all the below listed third party cookies might not be used, as part of these cookies are used only on specific local websites. Your consent is not asked for placing the following third party service provider Essential Cookies, as the Site cannot function without those.

Essential cookie providers are:

  • Google Tag Manager to enable consent based cookie service management for third party services and reCAPTCHA to protect the website from fraud and abuse, by verifying that the user is not a robot when e.g. filling in forms.

Analytics and marketing cookies are:

  • Afripex uses web analytics service Google Analytics and location service Google Maps.
  • Addthis service by Oracle Corporation for setting up third party social media plugins.
  • Google Ads, Conversion Linker, Google Ads Conversion Tracking and Google AdWords
  • Remarketing for placing advertisements on the Site and for Google searches.
  • Facebook and Instagram for social media presence and advertisement.
  • LinkedIn for social media presence and advertisement.
  • YouTube for social media presence and advertisement.

Changes to this privacy policy

Please be aware that Afripex may change this Privacy Policy from time to time. However, in the event of any material, adverse changes, Afripex will post a notice informing of such changes both at the beginning of this Privacy Policy and on the Site’s home page. Afripex advises you to visit this Privacy Policy from time to time to be aware of such changes.

Should you have any additional questions, please don’t hesitate to contact us through our customer service or by writing us to: